John Kay in Bath

Tuesday 11th May 2010

  • Venue The Bookshop, The Paragon, Bath, BA1 5LS
  • Doors open 1pm
  • Start time 8pm

John Kay is one of Britain leading economists as well as being a weekly columnist for the Financial Times. In his new book Obliquity he puts forward the theory that whether you are overcoming geographical obstacles, winning battles or meetings sales targets, the direct approach is often not the most effective. This is a provocative, absorbing and entertaining book that we can all learn from and enjoy.?