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Written by one of the world’s legendary advertising men, Hegarty on Advertising contains over four decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever. Packed with anecdotes and masses of straight-down-the-line stories about the agencies in which John Hegarty has worked and the many characters with whom he has worked – as well as generous, engaging and witty advice, this book will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
We are delighted to welcome Hegarty to St. Swithin’s Church, where he will be talking about the book and answering your questions on the art of advertising, in what is set to be an unmissable evening with a true creative giant.
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